Why CEO David Baszucki is ready for Roblox to grow up
Roblox, the virtual world and game platform, has 66 million daily users who spent 14 billion collective hours on it in just Q1 of 2023. If you have kids, you’ve probably heard of Roblox. If you haven’t heard of it, Roblox CEO David Baszucki wants to change that.
One idea? Aging up the kinds of experiences that are allowed on its platform. Roblox recently introduced 17-plus experiences. It wants to add new AI world-building capabilities. It’s even partnering with advertisers to roll out more immersive ad experiences.
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It’s been years since the number of adults gaming outnumbered kids it seems like that’s driving a lot of growth for everyone, including Roblox. But these virtual world games seem like they all want to expand to be much more than just for kids and much more than just for games.
If you think about it, Roblox is already like a metaverse. Schools are using it for classes, companies are starting to advertise there, and people are just hanging out as avatars.
It’s already big, but the hope is to get much, much bigger.
